Design leader. Builder. Community maker.
I've spent over a decade leading design teams at companies like LinkedIn and Zendesk — scaling organizations, shaping product strategy, and shipping experiences used by more than a billion people.
I lead design teams to help them reach their highest potential.
I've spent over a decade leading design teams at companies like LinkedIn and Zendesk scaling organizations, shaping product strategy, and shipping experiences used by more than a billion people. Now I'm building products of my own and helping the next generation of design leaders find their footing.
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The experiences a team delivers reflect the culture you build.
I believe if you want to create something of quality that positively impacts people, your actions, values, and work ethic have to reflect that goal.
That belief has shaped everything — from growing LinkedIn's Marketing Solutions design team from 6 to 26, to building Facilitator, a FigJam tool used by over a thousand facilitators, to launching LeadCraft, a platform for design leaders navigating an era where everything is changing.
I don't just lead teams. I build things.
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Director of Product Design, Marketing Solutions
I joined LinkedIn not long after the Microsoft acquisition and led the Marketing Solutions design team for nearly eight years — connecting businesses to LinkedIn's 1 billion+ members. When I started, the team was six designers. By the time I left, it was 26, operating through a pod structure I designed, supporting a business that scaled from $500M to more than $5B in revenue.
Marketing Solutions R&D was a 600+ person organization distributed across New York, Mountain View, San Francisco, Omaha, Tel Aviv, and Bangalore. I led managers and IC designers across three pillars: Campaign Manager, Experience Measurement, and Relevance & Optimization.
Beyond the team I directly led, I helped lead LinkedIn design's adoption of Figma across the organization and collaborated on reshaping hiring and performance review processes for the design function. I co-founded Black by Design and was named Amplitude Product 50: Best Product Design Leader in 2025.
Design Manager
I joined Base CRM as their only designer, relocated to Silicon Valley when no one else would, and built the entire design organization from scratch. Base was a sales CRM startup with engineering in Kraków, Poland — a 9-hour time difference and 6,000 miles apart.
I built a recruiting pipeline through Dribbble, Medium, and college campuses, co-created a structured interview practice with the CEO, and established six design principles. I also created the company's first design system — a UI kit with 60+ reusable components that unified the product across web, iOS, and Android. It was the foundation that let a small team ship consistently across platforms without reinventing patterns every sprint.
I led an enterprise InVision adoption that transformed our distributed workflow across a 9-hour time zone gap, and design-led proposals drove multiple $1M+ ARR enterprise deals. The team grew from 1 to 5, the product hit #1 CRM in the iOS App Store, and the design maturity we built contributed to Zendesk's acquisition in 2018.
Conferences & events around the world.
I speak at conferences around the world about facilitation, design leadership, building teams through change, and AI readiness. My talks draw from real stories — the messy, imperfect, human side of leading design organizations.
Select writing & podcasts
Let's work together.
I'm available for speaking engagements, leadership coaching, and advisory work with product and design teams.