
This wasn't born from a single bad meeting. It was a pattern I observed over years of leading workshops and design critiques across remote, hybrid, and in-person settings.
When COVID moved everything online, it became nearly impossible to track who had actually had a chance to contribute during a Zoom or Teams session. Then as teams shifted to hybrid, a different dynamic took hold — the loudest voices in the room, or the people physically present in the office, tended to dominate. Conversations got swayed not by the best ideas, but by proximity and volume.
The deeper issue wasn't that people were unwilling to participate. In 1:1s afterward, I'd hear a very different story. People didn't speak up because interrupting felt too daunting, or they didn't feel they had the time or space to share their perspective. What looked like agreement in the room — head nods, silence — was often something else entirely: discomfort, resignation, or simply not knowing when it was their turn.
This gap between what people showed in group settings and what they actually thought pointed to a facilitation problem, not a people problem. The question became: how do you design the facilitation itself to create a safe, inclusive space where everyone has a visible opportunity to contribute?
The core insight was that facilitation needed a lightweight tracking layer — something that could surface participation patterns without adding overhead to the session itself.
I'd already been working on this challenge through design rituals on my team at LinkedIn. We'd built FigJam templates for different feedback formats — critiques, generative sessions, and FYIs — and introduced the concept of the "Design MC," a rotating facilitation role inspired by my time as a concert promoter in college. The MC's job was to be an active listener, a cheerleader, a storyteller, and a facilitator — making sure every voice in the room had space.
But even with good facilitation habits, tracking who contributed was still manual and imperfect, especially in sessions with 10, 15, or 20+ people. I partnered with a developer to build this as a FigJam widget, since FigJam was already the natural home for the workshops and crits where this problem lived.
[Visual: Simple diagram showing how the widget sits in a FigJam canvas — facilitator's view with the contributor list panel alongside sticky notes from a workshop session]
Key design decisions:
Every decision came back to the same principle: make participation visible without making it feel like surveillance. Here's what that became.
The Impact
Reflection
Building Facilitator taught me something I already believed but hadn't proven at this scale: that the tools we use shape the culture we build. Facilitation isn't just a soft skill — it's a design problem. And like any design problem, it gets better when you build something to solve it, put it in people's hands, and listen to what happens next.
I'm available for speaking engagements, leadership coaching, and advisory work with product and design teams.